Welcome to


The premier automotive media association for the country’s Top 3 sales market - Florida.

About SAMA

The Southern Automotive Media Association (SAMA) was founded in 2007 as a non-profit organization. It is comprised of seasoned and new generation automotive journalists and published content creators who serve as a voice to the automotive customers locally in Florida, across the United States, and in Latin America. 

50+ Journalists
& Content Creators

65+ Media
Outlets Represented

48 Automotive
Manufacturer Members


SAMA’s membership is open to published journalists, content creators, and industry professionals who live in Florida, are affiliated with a Florida-based publication, or who support Florida based media. The organization provides journalists and content creators with industry resources and event opportunities supported by automotive manufacturers. Industry professionals gain access to a diverse group of members who promote quality automotive journalism in print, online and broadcast media.

Join SAMAResourcesSAMA News

Meet the board

Woodie Lesesne
Daniel Alvarez
Joaquin Ruhi
Marcello Serrato
Treasurer & Chairman of the Membership Committee
Paul Borden
Chairman Emeritus
Jaime Florez
Past President
Jonathan Brownfield
Maria Ravani


At SAMA, we host monthly luncheons and have a variety of other events happening throughout the calendar year. To see some of the upcoming events on our calendar, come to our events page.

SAMA Events

  • Monthly Lunches
  • Topless in Miami
  • Rides and Smiles
  • End of Year Celebration

SAMA Endorsed

  • Miami International Auto Show
  • Amelia Island Concourse D' Elegance
  • Florida Car Marathon
  • Fort Lauderdale Auto Show

Community Events

  • 12 Hours of Sebring
  • NASCAR 400 at Homestead Miami Speedway
  • Rolex 24 at Daytona Speedway
  • Grand Prix of St. Petersburg